Coca-Cola has long been a champion in marketing strategies, and their latest embrace of artificial intelligence-driven tools showcases a remarkable shift in their approach. Rather than simply utilizing AI for basic tasks like advertisement targeting, the beverage company is utilizing machine learning to customize consumer engagements at scale. This

Coca-Cola, a renowned beverage giant, has embarked on a digital transformation journey fueled by artificial intelligence (AI). The company is leveraging AI to customize marketing campaigns, enhance customer interactions, and procure valuable information about consumer preferences. Through AI-powered platforms, Coca-Cola can examine vast amounts